The skin reddening so typical of both flushing and blushing is caused by the dilation of superficial blood vessels and most commonly affects the face, neck and chest.

The reaction is caused by the release of chemicals and can be provoked in many different ways. For example:

1 It happens during the menopause when the flushes may either be intermittent, or persistent and last for years. Why flushing occurs at this time is not understood precisely but hormone replacement therapy seems to help.

2 Flushing can also be produced by drinking alcohol (some people are especially susceptible but usually only to certain types of alcohol).

3 After taking drugs.

4 While suffering from a high temperature.

5 There are also a few medical disorders in which flushing is one of the symptoms.

Flushing and blushing are, however, perhaps most com­monly associated with emotional disturbances. People who flush a good deal tend to be rather timid, feel inferior and repress their feelings. Some individuals worry about going red and go red as a result! When emotional flushing is a common problem, medical advice and support should be sought.

Emotional flushing is all part of the stress response. The individual under pressure goes red for the same reason that someone who is angry goes red - red skin makes an individual look more ferocious and more frightening. If the fear can be eliminated in some other way then the flushing response won't be necessary.