When itching is generalized and accompanied by a rash, it may be due to an allergy reaction produced by a drug, foodstuff or cosmetic. If the itching is generalized and accompanied by a yellowish coloration of the skin, jaundice is a possible explanation and medical help should be sought as soon as possible.

Localized itching can be caused by:

1 Insect bites and stings (there will usually be a history of a bite or sting).           

2 Worms or piles (if the itching is localized around the anal area).

3 Thrush (if confined to the genital area).

4 Eczema (there will usually be a noticeable skin rash).

Often however, itching is caused by factors which cannot easily be diagnosed. In the elderly, for example, inexplicable itching is relatively common.

Natural Cures for Itching

Whatever the cause, the best first aid remedy is to soothe the area with calamine lotion or with a cold cloth.

Professional advice should be sought as soon as possible so that a precise diagnosis can be made.